I THINK LIKE A STRATEGIST BUT SEE LIKE A CREATIVE

Creative Director
& Content Manager

Hi, I'm Zoë

I trained as a historian, which taught me that every brand is a living story - shaped, rewritten, and retold over time. The ones people stay loyal to know this instinctively. My job is to find the new ways of telling that story so it keeps drawing people in, authentically and on purpose.

Ed-tech gave me the other half - systems thinking, pace, and the ability to turn strategy into action. I brought it all together working with premium brands, where storytelling builds loyalty and content has to do more than look good. It has to make people want to belong.

OVER THE PAST FEW YEARS, I HAVE HAD THE PRIVILEGE OF DEVELOPING DIVERSE EXPERIENCE.

ALL WHICH HAVE SHAPED MY EXPERTISE IN CREATIVE DIRECTION AND CONTENT STRATEGY.

EXPERIENCES

LAST FEW YEARS