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Sora 45
©
2025
Hospitality
Montréal, Canada
Sora 45 is a bar with genuine personality. Claimed to have the best cocktails in the city, live jazz, and bartenders worth knowing. My job was to make sure that came through online.
About
Sora 45 is a Montréal bar and café known for its cocktail programme, jazz nights, and warm community atmosphere. I worked alongside the account manager as a contributing content creator - developing reels, stories, and captions that bring the brand's personality to life.
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Overview
The approach at Sora 45 is deliberately different from a full strategy overhaul. Working as a contributing creator alongside the account manager, the focus is on consistent, personality-driven content that keeps the community engaged.
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Challenge
Sora 45's strength is its atmosphere and the people behind the bar. The challenge was translating that into content that felt as alive online as the venue does in person, without losing the warmth and humour that makes the brand what it is. Trend-driven content only works when it feels authentic to the brand, so every reel needed to feel like Sora 45, not just a sound everyone was using that week.
Solution
Bartender-led content
We put the bartenders front and centre - talking head videos, drinks being made, personalities on full display. People follow people, and Sora 45's team are genuinely magnetic on camera.
Trend-driven reels with a brand filter
Rather than chasing every trend, we picked the ones that fit the brand's humour and community feel. Including a dry January cocktail special reel that became one of the account's strong performers.
Creative content for seasonal moments
For the café's festive drinks campaign we created reels using custom animations - a playful mouse clicking through ingredients on a computer screen - that gave seasonal content a distinctive creative edge.
Result
Increased Sales
Over the 12 month period of working on the account, Sora 45 experienced 21% growth in sales. The content's consistent personality and community-driven approach kept the brand feeling alive between big campaign moments.
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